Ulextra and Terracotta Designs Are Latest Lightovation Expansions at Dallas Market Center

Joining more than 40 companies deepening their investment in Lightovation, Ulextra and Terracotta Designs are expanding and relocating their spaces. Ulextra is moving to a larger space in Trade Mart 4517 where they will show their residential and commercial...
 

Joining more than 40 companies deepening their investment in Lightovation, Ulextra and Terracotta Designs are expanding and relocating their spaces. Ulextra is moving to a larger space in Trade Mart 4517 where they will show their residential and commercial lighting products. Terracotta Designs will offer an expanded selection of residential lines of lamps and lighting in Trade Mart 4311 and will present the world premiere of their sister brand, Kanova & Co. Both showrooms will debut at the January edition of Lightovation, January 8-12, 2020.

“We’re excited to renew our commitment to the Dallas Market Center,” says Walter Albert, project manager at Ulextra. “As the leading marketplace for the lighting business, it delivers the traffic and the business that gives us a great return on our investment. So the decision to expand our footprint for our 25th anniversary was an easy one. We’re looking forward to Lightovation and the chance to show even more of our innovative products.”

Terracotta’s Scott Tang, general manager, says, “We’ve had great success at Dallas Market Center – it’s the place to show if you’re in the lighting business. Relocating to a larger showroom will give us more space for our products and a chance to garner even more traffic from leading retailers and designers. The volume and type of buyers at Dallas Market Center is definitely who we are targeting, so we know the upcoming shows and the daily design traffic are going to be even better in an expanded space.”

“We’re thrilled to have so many companies growing their businesses inside the home of lighting. It truly supports our position as the leading marketplace with the most comprehensive collections across all categories,” says Cindy Morris, President and CEO of Dallas Market Center. “We support our exhibitors with extensive marketing, buyer delivery, customer loyalty, and business development opportunities, and everything we do is focused on making their businesses successful.”

Terracotta Designs and Ulextra join key lighting companies expanding at Dallas Market Center. Recently announced expansions include Sonneman—A Way of Light, making a major expansion in TM 4804; Eurofase, already expanded in TM 4002; Kuzco, already expanded in TM 4010; Fanimation, already expanded in TM 4943; Varaluz, already expanded in TM 4507; Acclaim Lighting, already expanded in TM 4432-06; and Lantern & Scroll, already expanded in TM 4432-14. The total space under new agreements via long-term renewals, expansions, or new leases is more than 170,000 square feet and represents the largest collection of new lighting leases since 2007.

Lightovation at Dallas Market Center, the largest residential lighting trade event in North America, offers decision makers from around the world the unmatched opportunity to discover more new products and best-selling ceiling fans and lighting in all interior and exterior categories. In addition to hosting Lightovation, the marketplace includes the largest open-daily design center in North America and welcomes thousands of members of the interior design trade every month.

Visit the Lightovation page of the Dallas Market Center website for more information about the show, including registration, and hotel and travel assistance. Note that for January a new, earlier date pattern for Lightovation will mean a head start on business for the new year: Lightovation will take place January 8-12, 2020. Also, keep up-to-date by following the #Lightovation hashtag on social media, visiting the Lightovation Facebook page and joining the Lightovation Lighting Industry Discussion Group.

Source: dallasmarketcenter.com